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About the client

MEDSTROYPROYEKT is one of the fastest developing companies in the segment of medical expenditures and equipment supply on the Russian market and gives a good competition to many of its players. There are several good reasons for that. It is the accurate choice of suppliers with clean reputation, backed by high quality of products; guaranteed fulfillment of any contract responsibilities or agreements; adaptability of product matrix to the ever changing policies and requirements as well as price flexibility. Company members point out one aspect that they connect current and future success with and it's to maintain a highly personalized approach for every client, expressing true (not visible) care on all stages of communication and cooperation including a virtual business platform to create which our agency was called in.

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Challenge

In accord with clients will, the new site had to have a contemporary feel as well as unique look that would make it stand out among all its competitors at the same time maintaining a clear visible relation to the company's specialzation, underlining its relation to the world of medical services. Also the site had to become a channel for MEDSTROYPROYEKT philosophy and to reflect the biggest priority: guaranteeing a genuine, complete care for the client, its comfort and interests.

Another very important task was to developme the company's logo.

Solution

The color combination of the web design of the site is built on a combination of two traditional "medical" colors - white and red - with contrasting shades of muted blue and gray associated with the color of the form of medical personnel. This solution creates a memorable image and distinguishes the company from its competitors, the majority of which use white or another light color as the backbone of their web sites. Vigorous red tone dilutes excessive severity of the dark shades, draws attention to important messages; calms white color, contrast sharpness, softens and balances the entire combination. Together the three colors create a harmonious union,  pleasant to look at.

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As part of creating brand’s identity through styling and creating a web site, a new company logo was developed. It symbolizes the technological advancement of hi-tech companies MSP represents as well as is based on the idea of  close interaction with their customers.

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A solution for the site’s
domain name was found
depite low availability
of domain names in .ru zone.

To make the home page more unique a cool looking vertical slider instead of traditional was realized.

Maximum space efficiency is achieved by using three “carousels”, enclosing a fairly large amount of information without creating a sense of an overloaded page. Demonstrating all sections of the site, right color scheme and accurate selection of specific photos allow you to quickly identify the specialization of the company and to get clear understanding about the contents of the site.

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Quick and easy selection between offices of the company in CONTACTS.
Additional menu swich inside ABOUT using Ajax technology.

PARTNERS page clearly shows selected patnetrs of the company.

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