About the client
Made in the form of online store for clothing and footwear of creative, unique brands fashion-project Capuchon.ru, was a special personalized online space, conceived as a source of ideas to help find your own unique style. Capuchon.ru offered its clients original, simple or multi-structured in design and silhouette, but always functional products from well-known brands and free independent artists; the website incited the curiosity with interesting fashion and cultural coverage, helping to look for fresh fashion topics, subjects and concepts for inspiration.
Our agency was challenged with a task of creating a virtual representation for Capuchon store. The project needed a web site created in the spirit of time, taking into account prevailing fashion trends, reflecting the ideas of originality and functionality at the same time, the ability to inspire, give positive emotions, educate and motivate to self-expression.
After conducting extensive research of best practice in the "western" online shops, selling similar goods, and exploring different aspects of their activities related to submission of promotional and informational materials, ways to promote brands and individual products as well as functionality, we prepared the concept for Capuchon.ru. Minimalistic monochrome design of pages of the web site, its strict generic font became the right platform for its different products, equally effective in stressing the originality of the cut and details of cutting-edge creative models or discreet elegance of the "simple" look. Easy and simple navigation, provided maximum comfort for the user.