About the client
“Euromed” is a small chain of four private medical centers in Krasnodar. The name signifies the aspiration of its founders to meet the high European standards of medical services provision. The chain positions itself in the premium segment. “Euromed” started in 2004 with one ultrasound office and thanks to “their strong desire to grow professionally and to develop”, now they are one of the most recognizable medical brands in Krasnodar and the surrounding area, offering a wide range of medical services - diagnostics, treatment, tests, day hospital, surgery. The chain has its own largest in the city laboratory, which performs rare, unique tests.
In 2016, our partners “Medstroypro” company, began medical equipment supplies to “Euromed”. In the course of communication, it became obvious that the website of the medical chain needs modernization. Our partners contacted us with the idea of preparing an offer for them. We were happy to participate in a socially important project and a chance to improve the situation with design in the medical segment.
We offered “Euromed” a number of branding activities to unify their online and offline positioning.
As a result, we focused our work only on their website. As part of the preliminary work, we made an audit of their site, developed a questionnaire which helped to understand the strategic objectives of the clinics and the wishes of their owners, as well as to know the recommendations of their SEO specialist. It became obvious that their current site could not be modernized, but must be created from scratch while keeping its position in the organic search results for key queries, as well as ensuring that patients appointments from the site get into the clinic’s MES.
Our main task was to contribute to an increase in patient flow to the two existing clinics by increasing the number of appointments from returning and new patients from the site through a nice and clear presentation of services and convenient functionality for appointments. For new patients, it was also necessary to build trust in the clinics through the website. Part of our job was to tackle the issue of large amounts of information presentation, in particular, several thousands of analyzes hundreds of services and many doctors, which had never been addressed by them before. The site was to convey the premium of the “Euromed” chain and to foresee opening of two more centers in the near future. Having a mobile version of the site was a logical conclusion from all the above mentioned tasks.
We started by preparing project’s document, turning all the clinic's wishes into tasks and combining all the information in it. Thus, on the one hand, we identified all the missing content for ourselves and for the client. On the other, we decided what main sections of the site will be, where the service related info will be presented and where the rest of the info. In 2016, an analytical study of the Russian medical segment from RBC came out, it helped us to save time on identifying the sites of top clinics for benchmarking.
As a result, we developed a new visual concept that used the company's corporate colors, faithfully conveyed the realities of the two medical centers, anticipated the opening of new centers, and also placed the site on a par with the most advanced sites of Russian clinics. The design of their new website has become clear, concise and coherent.
As mentioned above, “Euromed” is a real heavyweight in terms of the number of different medical tests, research and medical services. One of the design goals was to present all this information as succinctly as possible. We have visually divided all services into 4 main sections and kept this presentation the same throughout the site.