About the client
GlideSoul brand was created specifically for lady surfers and all women in love with water sports; all the girls that appreciate the unique feeling of freedom that occurs when sliding on the waves. In an effort to encourage as many women in surfing, the founders of the brand focused creative efforts on the development of clothing that provides maximum comfort and freedom of movement, along with the ability to "be a woman in any situation": choose clothes in the mood to express their individuality, look bright and stylish both on the water and the shore.
Our task was to develop future Glide Soul site structure, to convey main sections or pages, to find stylistic guidelines for the design and content of each page. The unique brand required a unique name which would reflect his philosophy, as well as thought through design for the virtual boutique, where the idea of comfort and functionality, fashion and sentiment, freedom and drive would be intertwined with the inspiration of sports, surfing and particular recognizable lifestyle, inherent to fans of surfing.
The new name imprinted surfer's dream of the "perfect wave", providing endless smooth sliding, the one that allows you to experience the fullness of life, gives an indescribable feeling of lightness and freedom, energizes and brings incredible pleasure.