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About the client

GlideSoul brand was created specifically for lady surfers and all women in love with water sports; all the girls that appreciate the unique feeling of freedom that occurs when sliding on the waves. In an effort to encourage as many women in surfing, the founders of the brand focused creative efforts on the development of clothing that provides maximum comfort and freedom of movement, along with the ability to "be a woman in any situation": choose clothes in the mood to express their individuality, look bright and stylish both on the water and the shore.

Glide Soul

Challenge

Our task was to develop future Glide Soul site structure, to convey main sections or pages, to find stylistic guidelines for the design and content of each page. The unique brand required a unique name which would reflect his philosophy, as well as thought through design for the virtual boutique, where the idea of comfort and functionality, fashion and sentiment, freedom and drive would be intertwined with the inspiration of sports, surfing and particular recognizable lifestyle, inherent to fans of surfing.

Solution

The new name imprinted surfer's dream of the "perfect wave", providing endless smooth sliding, the one that allows you to experience the fullness of life, gives an indescribable feeling of lightness and freedom, energizes and brings incredible pleasure.

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glidesoul-web
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glidesoul-web

We developed several concepts for the future design of the home page. The main objective for the main page was to get away from traditional functional slider. Here are some of them:

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glidesoul-web
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glidesoul-web

Uniqueness and one of the advantages of GlideSoul brand is that every top has a lot of options for the bottom and vice versa, the upper and lower classes are very easy to mix with each other.
We needed to develop the mechanism of such element on the site and to design it. Something that would allow quick selection of the top and bottom for the suits consisting of two parts.

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glidesoul