About the client
Online fashion retailer Lamoda.ru entered the Russian market in 2011. As the brainchild of entrepreneurs from Germany, the company inherited many features from the German fashion online store Zalando.de, manifested mainly in a practical and sober visual side, as well as basic functional component of the site. However, young, daring and energetic Lamoda.ru wanted to establish itself as a unique phenomenon in the world of Russian fashion-business from the first steps - not a replica but something trendy and fresh; a company with a strong character and personal style that the Russian online audience could relate to. To achieve this, first of all, quality modernization of the design and functionality of the site - Lamoda.ru main communication platform - was needed.
The main objective was the modernization of the visual and functional part of the site (UX). The new site was to combine the concepts of "fashion", "elegance", "presence", "personality" with convenience, simplicity and practicality of use of the site to be accessible and comprehensible by general audience, to offer quality comprehensive exposition of goods, made in a single visual style.
The result of our work was a full-fledged visual strategy: a clear, minimalistic, elegant, easy to grasp design combined with generic fonts, icons all together with infomarkers, catchy banners and teasers, which were also created by our team. We optimized and significantly expanded the functionality of the site, added new relevant sections and pages, significantly simplified site navigation.
Developnet of La Moda’s own brands
Our team actively participated in building of an in-house production studio, where all the company’s shootings for the online store and print catalog took place. We developed and implemented guides for fashion-shooting and photographic images processing (retouching), optimized lighting scheme, styling, improved and brought to a single standard principles of presenting the photographic material at various sections of the site, including La Moda’s own shoes and clothing brands LA MANIA and Lol & Pop.