About the client
MEDSTROYPROYEKT is one of the fastest developing companies in the segment of medical expenditures and equipment supply on the Russian market and gives a good competition to many of its players. There are several good reasons for that. It is the accurate choice of suppliers with clean reputation, backed by high quality of products; guaranteed fulfillment of any contract responsibilities or agreements; adaptability of product matrix to the ever changing policies and requirements as well as price flexibility. Company members point out one aspect that they connect current and future success with and it's to maintain a highly personalized approach for every client, expressing true (not visible) care on all stages of communication and cooperation including a virtual business platform to create which our agency was called in.
Challenge
Medstroyproekt sets itself a difficult and ambitious goal - to improve the healthcare sector in Russia, which extends to design of medical websites and branding. For our client, making a functional website and modern branding means showing by example what exactly needs to be done; and contributing to changing the situation for the better.
The specificity of this project is in its scale, dictated by the scale of the company itself. As part of the work on the site, we needed to bring together several areas of activity, including the sale of medical equipment, many separate tasks, to make the product an effective sales tool.
The new corporate identity of the company was supposed to distinguish the company from its competitors outwardly, finding its embodiment on the website and in offline branding activities.
Since in the medical segment on the Russian market, one-day companies and cases of deception are not uncommon, we needed to make additional efforts to give the impression of a real company. It was necessary to provide for the landing of leads within the advertising campaign on separate pages and to develop a convenient mobile version.
Solution
We completed for Medstroyproekt the whole project from scratch - from concept to implementation, to integration with analytics and social networks. After preliminary communication and understanding of the scope of the project, we proposed to start by writing a marketing strategy. It formulated the company's objectives and ways to achieve them, because the site and branding were their embodiment. The goal of the strategy is to form the perception of the company as an expert and market leader.
As a result, on one domain, we combined a corporate website, a store with a convenient, visual catalog and several landing pages for strategically important areas such as leasing and turnkey medical offices. Having studied the sites of competitors in this segment, we combined the must haves of this area with a unique, custom-made solutions. All the main sections contain elements that both engage in the further study of the site and that allow you to make a targeted action.
The website's color scheme is based on a combination of two traditional "medical" tones - white and red - with contrasting shades of a muted blue-gray scale that evoke associations with the color of medical personnel uniforms. Such a solution creates a memorable image and distinguishes the company favorably from competitors, the overwhelming majority of which use white or another light color as the main color for their visual communications. An energetic red tone dilutes the excessive severity of dark lead shades, draws attention to important messages; The calm white color softens the sharpness of the contrast and balances the overall combination. Together, the three colors create a harmonious union that is pleasing to the eye.
domain name was found
depite low availability
of domain names in .ru zone.
