About the client
The main specialization of Turkish company CSI in the Russian market -implementation of services for construction of facilities for grain storage, adapted to the needs of Russian customers. Opened in 2014 Moscow CSI office is engaged in facilitating commercial transactions between Russian and Turkish sides, receives and processes applications for construction, monitors the timeliness and accuracy of execution of orders at the factory in Turkey. Office representatives negotiate with customers, communicate with state bodies representatives of the Russian Federation, commercial and state banks.
For proper presentation of high-quality competitive products of the CSI company in Russia, to promote the brand on the Russian market and to expand the customer base Russian-language promotional site was needed.
Challenge
The clients wish was to use the style of a printed CSi product catalog as a basis for the design of the promotional website. The site needed to concisely convey all the most important messages to the potential clients, reflecting the uniqueness of the product, the brand values and high standards.
Solution
We developed four key messages and presented them on the front page supporting them on all other pages of the fully adoptable web site.
The product range of the brand was rethought and its presentation in the catalogue was adopted for the web site. For those purposes a basic version of a Wordpress theme was completely redesigned, customized and localized on the client's hosting. Together with that all photo material and texts were reworked and adapted from the catalogue.
The site is being launched.