About the client
Collections of kitchen furniture from «Senso» fully meet the requirements of time, functionally and aesthetically, combining elegant, sleek design, ease of operation, high adaptability to space characteristics and personal preferences of the customer. In the manufacture of kitchen pieces environmentally friendly materials are used for facades and constructions, furniture from leading European manufacturers, veneer made from both common and valuable wood, high-quality paints from Italy. Built with the latest Italian-German equipment «Senso» factory is considered to be one of the most technologically advanced in Eastern Europe.
Challenge
Since the start of Moscow «Senso» office operations in 2012, great kitchen furniture producer «Senso» remained unknown to most consumers in Moscow despite considerable success and recognition won by the Belarusian furniture brand at home. The brand needed be cleverly promoted in Russia, especially, for the Moscow audience, "spoiled" by the attention of western elite furniture brands and domestic premium brands. This presumed carrying out a comprehensive re-positioning and creating a separate site of the Moscow representative.
Solution
Designed in the spirit of the best Italian and German furniture brands, the website of the Moscow «Senso» representative features smart modern design and functionality. We provided quick access to the main sections of the site, clearly and concisely presented information in each of them, did a lot of work to change and expand the text content of the site.
